Category: pixledger

If you’ve spent any time researching Meta Pixel or GA4 setup, you’ve probably run into the phrase “server side tracking recovers lost data.” It’s often pitched as the fix for every tracking problem — but the explanations rarely clarify what “server side” actually means, or whether you need it at all. This guide breaks down…

“Conversion tracking” is one of those terms that gets thrown around in every Google Ads or Meta Ads setup guide, usually with the assumption that you already know what it means. If you’ve just started running paid ads for your WooCommerce store and you’re not sure what you’re actually supposed to be tracking — or…

If you’ve started running Facebook or Instagram ads, you’ve probably run into a message telling you to “install your Pixel.” It sounds technical, and most explanations either oversimplify it into “it tracks your visitors” or bury you in developer documentation. Neither actually answers the question. So here’s the plain-English version: what is Meta Pixel, what…